The creator of the Safix Scrub Pad, Inovex Enterprises Pvt. Ltd., believes that it’s social endeavors should focus directly on economic empowerment.

The simple skill required for sorting of loose fiber, which is a vital step for manufacturing a scrub pad, has transformed the lives of rural women in India.

Hundreds of women who have been trained in the cleaning loose coir fiber that is extracted from the protective husk of the coconut. This golden fiber is then treated to retain its natural abrasive properties into a multi functional compact cleaning pad.