01 circular
championing a circular business model (using reusable, returnable containers milkman-style)
02 purpose-led
putting purpose, people & planet over profit as a Social Enterprise with environmental impact goals
03 local model
building a local business supporting the local community and local suppliers
04 low waste
creating an operationally low waste business: zero waste to landfill; use of non-plastic reusable containers
05 low carbon
operating low carbon delivery (by 100% electric vehicle rather than post or courier)
06 bcorp ready
drafting a 133 score in BCorp assessment (certification score is 80/200)
making sustainable groceries more accessible and refill shopping more convenient
being rated 4.4 star 'Excellent' on TrustPilot based on customer feedback
sharing information to educate on sustainable living via our 100+ email newsletters
operating as a UK Registered Social Enterprise, aligned with the UN's Sustainable Development Goal #12 'Responsible Consumption'
recycling over 10,000 items of unavoidable unrecyclables with customer Terracycle collections (crisps, pills, pet food, contact lens & makeup)
achieving Silver Award as Plastic Free Business Champion, and being Flagship Business Representative on Plastic Free Hitchin Steering Group
featuring in numerous press articles including Cambridge Judge Business School, The Guardian, The Independent, Stylist Magazine, Cambridge Independent, The Comet
being selected for Digital Leader’s 2022 Net Zero 50 list as one of the top 50 individuals, initiatives, products and services helping us reach Net Zero in the UK
being named as a 2023 NatWest WISE100 (Women in Social Enterprise) recognising the most inspiring and influential women in mission-driven business in the UK
donating £700 to charity (British Ukraine Aid, The Trussell Trust, British Red Cross, Humanitas) through customer and percentages of sales donations
providing fulfilling work to local parents looking to do something meaningful with their time, mind and capabilities during school hours
reducing the amount of packaging waste in our customers' homes for a positive impact in the reduction of resource depletion, climate change and pollution.